What is a domain name and why do I need one for my HVAC/R Business?
A domain name is what people type into their browser to get to your website, such as www.Testo.com. It is also the place where your website resides and where search engines (Google, Yahoo, Bing, etc.) send people looking for what your HVAC/R business provides, such as your services, pricing, appointment-booking options, contact information and location.
A domain name of your own makes it simple for your customers to find your business on the web and also gives you a place where you can establish your own unique online presence. While social media sites such as Facebook have a place in your brands marketing, nothing takes the place of having a domain name of your own—which also lends itself to a more professional image.
An added, and very important, benefit of having your business’ own domain name is that you will have a domain-based email address, such as you@yourcompany.com. This adds to your brand’s credibility and also serves to advocate your business every time you send out an email.
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